Drive Your Own Story,” can be viewed now across the Ram brand’s social media channels, including Facebook, Instagram and YouTube.
Stellantis is the only automaker with commercials in the Big Game this year, with both Ram and Jeep® brands making appearances.
“The wealth of Stellantis is the ability of our wide array of iconic brands to address any customer needs in their different life stages,” said Olivier Francois. “So much so, we are a bit like Goldilocks. Our commercial acts as a metaphor through a classic fable that is deeply rooted in American culture, with our Ram trucks partner Glen Powell serving as our Goldilocks trying out our Ram 1500, Ram 2500 heavy duty and the new Ramcharger 1500. With options that include fully electric, hybrid or gas, we’ve set the table for our customers to choose what is ‘just right’ for them.
“Our participation as the only automaker in the biggest American television event makes perfect sense for us. 2025 will see our brand portfolios grow and stand out against the competition.”
“I spent most of the ‘Twisters’ shoot in a Ram truck and it just felt right,” says Powell. “Being part of this Super Bowl spot feels like a natural continuation of my connection to a brand that has already brought me so much joy behind the wheel. And to top it all off, one of my favorite filmmakers, the legendary David Leitch, brought his signature style to create something truly fun and action-packed. As if that wasn’t enough, I had the chance to play Uncle Glen alongside my real-life niece and nephew, Gwen and Witt, a role that hit close to home in the best way. In my family, the Super Bowl is more than just football, it’s about coming together and, yes, judging the commercials. Having my family in my first Super Bowl ad felt like the perfect way to bring everything full circle.”
“Hauling a barbequed dragon and jumping volcanoes definitely falls out of the common duty cycle for a Ram pickup, but that doesn’t make it impossible,” said Tim Kuniskis, Ram Brand CEO. “The choice between the all-new 2025 Ram 1500 Ramcharger, a combination of electric and ICE that will open up for orders soon, the Ram 2500 Rebel heavy duty and the Ram 1500 RHO may not come easy, but we always want to offer our truck-buyers options. Whether it’s gasoline powered or electric powered, or perhaps a combination of both, Ram truck buyers, like Glen, are given the power of choice, allowing them to be the hero of their own story.”
“We wanted to take a classic tale and give it a bold, unexpected twist—just like the Ram brand does with every truck it builds,” said Director David Leitch. ”Glen Powell brings the perfect mix of charm, toughness and humor to our modern-day Goldilocks story, proving that the right truck isn’t too big or too small—it’s just right. This spot is all about adventure, capability and finding the perfect fit, with a little cinematic magic thrown in for good measure.”
Instead of Mama Bear, Papa Bear and Baby Bear with porridge options, the Ram version of the children’s bedtime story (soundtracked to Van Halen’s classic “Panama”) features Powell having the power to choose from, one, the
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