Zeekr expands partnership with Qualcomm to bring immersive infotainment experience to Future Vehicles

Global electric mobility technology company Zeekr and Qualcomm Technologies announced today plans to expand their technologies, Inc. to utilize the next generation Snapdragon Cockpit Platform in upcoming vehicles.

Thousands of Zeekr hardware and software engineers in China and Europe are developing intelligent cockpit features, including intelligent navigation, enhanced voice interactions and eye-control to offer an immersive, multi-sensory experience to global users.

Demonstrating this technology relationship, Zeekr is showcasing new Zeekr 001 FR, Zeekr 009, and Zeekr Mix vehicles, all powered by the Snapdragon Cockpit Platform (SA8295P) during CES 2025.  In the future, Zeekr will select the next-generation Snapdragon® Cockpit Platform builds on the company’s ongoing relationship with Qualcomm Technologies to integrate future technologies with higher computing capabilities into Zeekr’s to-be-launched new vehicles. This integration will not only provide advanced intelligent navigation, enhanced voice interactions, and innovative eye-control systems but will also include:

• Immersive Entertainment: High-definition displays and premium audio systems for an unparalleled entertainment experience.
• Personalized User Interfaces: Customizable dashboards and user settings to cater to individual preferences.
• Over-the-Air (OTA) Updates: Regular software updates to ensure the latest features and improvements.

Simon Jiang, vice president at Zeekr, said “We will hold a more opening-up cooperation and strengthen the collaboration with Qualcomm in the future, to reach new technological milestones and provide a better driving experience for our users globally.”

“We are thrilled to see our Snapdragon® Cockpit Platform empowering automakers like Zeekr to deliver dynamic and immersive mobility experiences to their consumers,” said Lei Xian, Vice President of Sales and Business Development, Qualcomm Technologies.  “We are eager to continue this journey together, bringing transformative solutions that redefine the in-car experience.”