TUMI, the leading international travel and lifestyle brand, was excited to unveil their newly renovated Dubai Mall Flagship on December 4, 2024 with a special appearance by McLaren Formula 1 Team driver and TUMI Global Brand Ambassador Lando Norris.
This exclusive event was kicked off with a Lando Norris meet- and-greet. The three-time Formula 1 Grand Prix winner took center stage, delighting fans and signing autographs. He shared stories about his career and his longstanding relationship with TUMI—highlighting the brand’s commitment to innovation, performance, and durability.
“We were thrilled to celebrate the renovation of our Dubai Mall Flagship with Lando Norris,” said Victor Sanz, TUMI Creative Director. “Lando embodies the spirit of performance and precision that lies at the heart of our brand. This event celebrated our latest collections and showcased our dedication to delivering technically forward, functional, and inspired designs across the brand—from product to stores—for our customers.”
The event culminated with Lando unveiling a special preview of the upcoming TUMI | McLaren Capsule Collection, set to launch in Spring 2025. This exclusive first look revealed the latest evolution of a long-standing partnership that merges McLaren’s motorsport and automotive excellence with TUMI’s dedication to innovative—a must-have for motorsport enthusiasts and luxury travelers alike.
“I was honored to be with my TUMI family in Dubai and to represent a brand that reflects my passion for performance and excellence,” said Lando. “Meeting my fans in the Middle East and introducing them to these incredible collections was a fantastic experience!”
The Fall Winter 2024 Collection is available now via TUMI.com.
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