LG Electronics (LG) is proud to announce its sponsorship of the Saudi Pro League, marking the company’s first-ever partnership with Saudi sports. As part of this milestone, LG has sponsored Al Shabab in their recent thrilling match on November 30, underscoring LG’s dedication to making “Life’s Good” in Saudi Arabia through active support of the country’s thriving sports scene.
This sponsorship is a reflection of LG’s commitment to empowering communities in Saudi Arabia and creating opportunities to connect with local audiences. By partnering with the Saudi Pro League, LG reinforces its mission to inspire optimism and engagement through sports, a unifying force that resonates deeply with fans across the Kingdom.
“We are thrilled to take part in Saudi Arabia’s dynamic sports scene through our sponsorship of the Saudi Pro League,” said Sunny Kim, Managing Director of LG Saudi Arabia. “At LG, we believe that sports have the power to bring people together and celebrate a shared passion for achievement. Supporting Al Shabab in this exciting match is our first step in showing our commitment to Saudi sports and spreading the positive spirit of our ‘Life’s Good’ philosophy.”
LG’s partnership with the Saudi Pro League is part of a broader initiative to increase brand affinity and align with Saudi Arabia’s growing focus on sports and entertainment. The sponsorship aims to connect with fans and showcase LG’s dedication to contributing to the Kingdom’s cultural and sporting development in line with Vision 2030.
Fans attending the November 30 match experienced LG’s branding throughout the stadium, along with exclusive activations designed to enhance their matchday experience. This sponsorship marks the beginning of LG’s involvement in Saudi sports, with more “Life’s Good” initiatives planned for the future.
Through this partnership, LG is not only enhancing its presence in Saudi Arabia but also celebrating the Kingdom’s achievements in building a vibrant sports culture. This aligns with LG’s global mission to improve lives through technology, innovation, and active community engagement.
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