SAMACO Motors, Audi Saudi Arabia, marked a significant milestone in its local brand presence with the inaugural “This is Audi: The Event” – the first brand and product showcase of its kind in the Kingdom. Held against the stunning backdrop of Nofa Resort in Riyadh on October 4th and 5th 2024, the event offered an immersive experience filled with premium activities and entertainment for Audi customers, enthusiasts, and media.
Simon Horabin, General Manager of Audi Saudi Arabia stated: “This is Audi: The Event represents our commitment to providing an exceptional brand experience for our customers in Saudi Arabia. By blending luxury with adventure and offering innovative retail solutions, we are reinforcing Audi’s position as a leading premium automotive brand in the Kingdom.”
This exclusive event provided the perfect setting for guests to explore the Audi brand in a dynamic, adventure-filled environment, while engaging with its renowned range of class-leading vehicles and cutting-edge technologies. Attendees were treated to a curated exhibition of Audi’s latest models, including the much-anticipated new Audi Q7 and Q8, alongside a dedicated pavilion showcasing the future of electric mobility with the progressive Audi e-tron range. The event also revealed the last production model of the iconic Audi R8 to be made available in Saudi Arabia, creating a momentous occasion for collectors and enthusiasts alike.
Adding to the excitement, Audi Approved :plus exhibited a unique pop-up showroom, displaying thirty certified pre-owned models, available at exclusive event-only pricing. This, coupled with the opportunity to explore attractive financing options, ensured attendees had a comprehensive and engaging Audi experience, cementing the brand’s connection with its customers by providing sustained value propositions and customer satisfaction.
A Dynamic Display of Audi’s Latest Innovations and Models
The two-day event showcased Audi’s commitment to offering premium vehicles for all segments in the Saudi Arabian automotive market. The event presented an impressive array of Audi models, tailored to meet the diverse preferences of Audi enthusiasts across Saudi Arabia.
Each model captivated attendees, reflecting Audi’s dedication to luxury, performance, and innovation aimed at kickstarting access to premium mobility. Attendees were invited to explore a range of unique retail propositions, designed to make owning an Audi more accessible than ever. From test drives at Audi showrooms to exclusive financing options across the entire product range, the event positioned Audi as the gateway to luxury mobility for everyone.
- Unmatched Performance, Unrivaled Thrills: Audi Sport.
Audi’s sport models, including the RS 3, RS 5, RS 6, RS 7, and R8, represent the pinnacle of Audi’s progressive sportiness. With dynamic power, responsiveness, impressive performance, and versatility, these vehicles push the boundaries of driving excellence. The R8 in particular has scripted an unforgettable legacy that combines exhilarating performance with a striking design creating a legacy that inspires enthusiasts and sets new standards for automotive excellence. The last production model was displayed.
- Premium Mobility at an Arm’s Length.
The Audi A3, Q2, and Q3 open the door to Audi’s world of premium mobility, perfectly designed for first-time car buyers, students, or anyone seeking a more compact vehicle without compromising on luxury. These models provide the ideal balance of performance, comfort, and technology, ensuring a sophisticated experience every time you drive. Ideal for those who want the best of both worlds, performance and elegance, with smart design, impressive performance, and everyday functionality.
- Business Executive.
The Audi A4 and A5 strike the perfect balance between sophisticated design and exceptional performance. These models redefine what a sedan and coupe should be, designed to amaze and to drive. With their refined design and dynamic performance, these models offer an exceptional experience of executive comfort and refined performance for business-class travel.
- Step Up to Luxury.
The Audi A6, A7, and A8 L represent the pinnacle of Audi’s luxury delivering a seamless upgrade to first class driving. With their precise driving experience, and outstanding functionality, these models elevate every driving experience to new heights whilst balancing style and premium utility. Tailored for those who demand more, they offer unmatched refinement and a driving experience like no other.
- Exclusively Saudi.
The Kingdom Edition of Audi vehicles is exclusively available on the Audi S6, A8 L and Q8 models. Offering exclusive, tailored features that reflect the unique essence of Saudi Arabia. With a fusion of Audi’s luxury craftsmanship and technology, these models are available only in the Kingdom, delivering distinctive exclusivity that embodies both innovation and heritage.
- Ignite Adventure with Every Ignition.
The Audi Q5, Q7, and Q8 are built for those who embrace adventure. With superior handling, spacious interiors, and versatile performance, these SUVs set new standards in luxury, offering a seamless blend of dynamic performance and comfort. Whether it’s a city commute or an off-road journey, these models are ready for every path ahead.
Audi’s commitment to a sustainable future was also evident at the e-tron Pavilion, where guests discovered electric mobility’s potential with zero emissions. Enhanced with adaptive intelligence, the e-tron adjusts range based on driving habits, embodying Audi’s forward-thinking approach to performance and technology.
Audi’s Immersive Experience
Over 1,000 guests experienced Audi’s premium performance through two distinct test drive experiences, featuring the power and precision of Audi engineering. The dynamic test drive allowed participants to experience Audi’s on-road capabilities, while the Saudi safari desert experience proved to be the perfect daring environment for the Q model SUV range, with an off-road adventure. Audi’s legendary quattro technology, first introduced in 1976, demonstrated its pioneering all-wheel drive system, designed for lightweight efficiency and sportiness in all terrains.
Audi also hosted interactive experiences, allowing visitors to customize their dream car immediately, with options to review various specifications and trims available, such as rims, interior materials and exclusive exterior colors – all on a progressive digital vehicle configurator. This unique interactive tool is currently available to all customers and brand fans alike, at the House of Progress in Riyadh (ROSHN Front).
Guests were also exposed to the wide range of Audi branded apparel and accessories, offered as part of Audi Lifestyle Accessories. The unique collection ranges from various lifestyle clothing items, such a golf shirts, caps and jackets, to exclusive items such as a distinguished range of watches, cufflinks and wallets – providing an exquisite selection tailored to all Audi fans.
Tailored Experiences for Every Guest
The event offered something for everyone, featuring dedicated spaces for families and children. The specially curated kids’ zone provided interactive games and activities, engaging future Audi drivers to hone their driving skills and be certified with an official Audi future driver’s license. Live cooking stations and captivating performances further enhanced the ambiance, offering a sensory feast that delighted guests of all ages. These additions transformed the event into a gathering rooted in celebrating automotive excellence while providing a memorable experience for all.
Fostering Deeper Connections with Audi Customers
This is Audi: The Event provided a platform for Audi to connect directly with its most loyal customers and potential new owners. Media and Audi enthusiasts enjoyed exclusive access to the latest Audi models, innovative technologies, and tailored offers.
Furqan Ahmed, National Marketing Manager of Audi Saudi Arabia, elaborated on the brand’s approach to customer engagement: “This is Audi: The Event truly showcases our commitment to delivering unmatched experiences, where our Saudi customers had the opportunity to experience first-hand Audi’s Vorsprung durch Technik technology. Our goal is to make Audi not just a brand, but a part of the lifestyle that celebrates progress, innovation, and elegance in every drive.”
As Audi Saudi Arabia continues to drive forward, it remains committed to delivering unparalleled experiences and innovative mobility solutions. For the latest updates on Audi’s models, offers, and events, follow us on our social media channels or visit our website at audi-saudiarabia.com.
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