Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, swept four prestigious awards at the 12th edition of the PR Arabia National Auto Award ceremony.
Under the patronage of the Saudi Automobile and Motorcycle Federation, the prestigious event was organized by PR Arabia on 13 November at Jeddah Hilton. These awards honor outstanding achievements in the Saudi mobility sector and recognize leaders who set high standards in product quality, guest services, and innovation.
Abdul Latif Jameel Motors’ achievement of four awards is a testament to its dedication to excellence and its commitment to meeting the guests’ evolving expectations across the Kingdom.
Among the awards, the Best Car Distributor award stands as a notable recognition of Abdul Latif Jameel Motors’ deep-rooted commitment to guest satisfaction and maintaining industry-leading standards. Over nearly seven decades, the company has not only earned the trust of guests across Saudi Arabia but has also set the bar high for innovation and service quality in the market.
Additional awards included Best Reliable Car, which celebrated the Toyota Land Cruiser 70, for its enduring performance and reliability, solidifying its reputation as a trusted favorite among drivers throughout Saudi Arabia. In parallel, the iconic Toyota Prado, known for its versatility and superior off-road capabilities, was crowned in the Best Medium SUV category.
Furthermore, Jameel Motorsport was honored with the Best Motorsports Initiative award, highlighting Abdul Latif Jameel Motors’ significant contributions to advancing motorsport in Saudi Arabia. Jameel Motorsport has been playing a pivotal role in shaping the future of motorsport both within the Kingdom and on a global scale by providing support for high-profile sporting events and actively engaging in the discovery and cultivation of promising young talent.
Commenting on the awards, Mazin Ghazi Jameel, Managing Director of Toyota Marketing Operations, Abdul Latif Jameel Motors, said, said: “Over the years, Abdul Latif Jameel Motors has become synonymous with reliability and trust in the Saudi mobility sector. Our journey has always been about fostering trust, reliability, and excellence in every interaction and service we offer. These awards reaffirm our commitment to delivering top-quality vehicles and exceptional experiences, as well as empowering local talent within Saudi Arabia’s dynamic mobility landscape.”
Munir Khoja, Managing Director of Jameel Motorsport and Marketing Communications at Abdul Latif Jameel Motors, said: “For almost three decades, we’ve been driven by a vision to uplift the motorsport sector in Saudi Arabia and cultivate a vibrant ecosystem that inspires passion, innovation, and ambition among future generations. This support also extends to esports, which we see as an essential part of the future of motorsport in the Kingdom. We are proud to be at the forefront of this journey, empowering young talent and championing motorsport excellence. This award reflects our commitment to pushing boundaries, supporting Saudi Arabia’s dynamic motorsport community, and setting new standards in the industry.”
Established in 2012, the PR Arabia National Auto Award aims to celebrate the achievements and innovations that define the mobility sector, setting a standard that highlights the best practices and contributions that elevate service and quality in the market.
COMMENTS