UD Trucks’s announcement of the brand’s arrival in Egypt as the brand commenced its partnership with GB Auto, one of the Middle East’s leading automotive companies, has already seen a strong start with sales of its Quester and Croner truck series in the market. UD Trucks’ expansion into the Egyptian market comes at an important time, with the country experiencing a rapidly growing economy and ambitious infrastructure agenda. With heavy investment in development and modernisation, there is an increasing demand for reliable, high-performance transportation solutions and UD Trucks is ready to play a crucial role in this transformation, offering a range of innovative vehicles that meet the demands of the local market.
The launch event, held at the iconic Citadel of Saladin, featured a spectacular reveal show that attracted 250 guests from diverse industries, some of which have already become customers of the brand. Adding to the celebration, a live performance from Doaa El Sebaii ensured the occasion was a uniquely memorable experience. The evening was attended by a senior delegation from UD Trucks’ regional offices in Dubai and Singapore, who joined the GB Auto team in presenting the brand’s products and services to the guests.
The introduction and initial sales of the Quester and Croner series is a testament to UD Trucks’ commitment to supporting the future of transportation in Egypt. Both models are designed to deliver exceptional performance, reliability, and fuel efficiency, making them the perfect fit for the needs of the country’s businesses and industries. The trucks’ technology, including the UD Telematics system, ensures optimal fleet management, helping businesses improve operational efficiency while reducing overall costs. Both series are also tailored for heavy-duty performance, with the Quester built for long-distance hauls and demanding tasks, while the Croner excels in medium-duty operations, offering versatility across various industries.
UD Trucks’ launch in Egypt also highlighted the importance of after-sales service and support. Working in close partnership with GB Auto, the company’s strong network ensures that customers have access to the best service and maintenance programs, reducing downtime and improving vehicle uptime. UD Trucks’ comprehensive service agreements, including UD Trust, offer tailored solutions that ensure trucks remain in optimal condition, providing businesses with peace of mind and long-term value.
Mourad Hedna, President of UD Trucks MEENA, commented: “We are proud to be partnering with GB Auto as we invest in the prosperity and growth of Egypt, and look forward to being a solution provider to meet the transportation needs of this dynamic market. We believe our trucks will play a key role in supporting Egypt’s ambitious infrastructure and economic plans. With a strong partner by our side, we’re committed to delivering reliable and innovative transportation solutions that drive productivity and sustainability.”
In this context, Islam El Wardani, Head of Heavy Transport Sales at GB Auto, stated, “We are thrilled to announce our partnership with the globally renowned UD Trucks, which represents a strategic enhancement to our product portfolio in the Egyptian market. This collaboration reflects our commitment to offering the right services tailored to our customers’ evolving needs. Today’s customer is increasingly focused on practicality, looking for products that deliver high quality and competitive pricing—precisely what UD Trucks offers.” He added, “Through this partnership, we aim to provide vehicles that blend top-tier quality, efficiency, and safety, specifically designed to meet the unique transportation demands of the Egyptian market, ensuring our customers benefit from maximum profitability and operational effectiveness.”
Additionally, Laurent Frederich, COO of GB Auto “Commercial Vehicles& Construction Equipment”, highlighted the company’s role in supporting economic and industrial growth in Egypt by providing trucks that offer tailored solutions for long-distance transport, construction, and local logistics. He added that the company is committed to delivering exceptional customer service, including maintenance contracts and the availability of spare parts to enhance productivity and reduce costs. Frederich further emphasised that the launch of UD Trucks in Egypt represents a transformative step in the transportation sector, as the company aims to improve its customers’ profitability without compromising on quality or performance. During the launch event, Frederic announced an exclusive offer for customers who book UD Trucks within the first week after the launch.
This year has been a pivotal one for UD Trucks, with the brand registering several significant milestones across the region. Earlier this year, UD Trucks launched its Euro 5 models in Saudi Arabia, a major advancement in meeting environmental standards and supporting the Kingdom’s Vision 2030 goals. Additionally, the brand successfully hosted Brand Day events in both Egypt and Kenya, preparing its presence in key markets. Now, with its official launch in Egypt, UD Trucks continues its strategic expansion, underscoring its commitment to providing high-quality, reliable transportation solutions that meet the growing demands of the region’s economies.
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