Sanabel Modern Motors Launches the First Certified Chery Training Center in Saudi Arabia

In a pioneering move that strengthens Chery’s presence in the Saudi market, Sanabel Modern Motors, a subsidiary of Mohamed Yousuf Naghi Group, has announced the launch of the first certified Chery International training center in Jeddah, located at Al Sulaymaniyah showroom. This initiative reflects the trust that Sanabel Modern Motors and Mohamed Yousuf Naghi Motors have in the Chery brand and their shared vision for a bright future for this prestigious brand in Saudi Arabia.

This certified training center aims to offer a range of innovative services and programs that will support customers and partners both in the Kingdom and the wider region. These include:

1. Offering live streaming services for workshops and training sessions, along with regular visits from product engineers and after-sales teams to enhance the level of support provided to customers.
2. This provides a unique opportunity for business partners, fleet operators, and wholesalers to engage directly with Chery product developers and acquire the expertise needed for sustainable sales and after-sales operations.
3. Organizing open training days for students, car enthusiasts, and professionals to access the latest advancements in automotive technology from China.
4. Building trust in Chery products and continuously investing in developing Saudi talent in line with the Kingdom’s Vision 2030, which promotes sustainable and innovative mobility solutions.

This center embodies Chery and Sanabel Modern Motors’ commitment to closing the gap between the brand and its customers by opening more service centers and expanding their network. It focuses on training and enhancing employees’ skills to boost the brand’s value. Through the launch of the “We Are Closer” platform, Sanabel and Chery aim to establish direct and effective communication with customers, offering them an exceptional service experience that exceeds expectations.

Commenting on this development, Eng. Hesham Amer, Managing Director of Sanabel Modern Motors, said: “The Saudi market offers a tremendous opportunity for Chery, and we are working to enhance our sales and after-sales capabilities to provide the best customer experience in the Kingdom.” He added, “This training center represents a strategic investment aimed at elevating all operations and equipping customers and partners with the necessary information and support.”

Additionally, Eng. Ahmed Abdelfattah, After-Sales Director, remarked: “This center is part of our expansion strategy to strengthen our services in the sector. We are committed to opening more service centers to meet the needs of the Saudi market and offer comprehensive support to all our customers.”

This training center marks a pivotal point in Chery’s journey to strengthen its position in the Saudi market. It reflects Sanabel Modern Motors’ commitment to developing national skills and talents in the automotive sector. With this new investment, Sanabel and Chery aim to provide exceptional customer service experiences and innovative mobility solutions aligned with Saudi Vision 2030 to promote a sustainable transportation future in the Kingdom.