The implementation of Goodyear’s innovative CheckPoint tire monitoring technology system in the transport company’s Dammam depot is a first for passenger transport companies in Saudi Arabia. This builds upon the existing partnership between Al Salem Transportation & Tourism Co. (Al Salem), Goodyear, and its official Saudi distributor, Al Rashed Tires. Goodyear CheckPoint is a connected, yard-based drive-over tire inspection system that reads the tire condition and vehicle parameters and sends actionable insights to fleet managers. With automated inspections of tire pressure, and tread depth, which manually is a time-consuming task, Goodyear CheckPoint can do the job in seconds.
With the ability to access all data through user-friendly reports, Goodyear CheckPoint allows Al Salem to proactively address their operational needs related to tires.
This latest development signifies Al Salem’s dedication to leveraging cutting-edge technology to achieve the highest levels of safety and efficiency. This aligns perfectly with the Kingdom’s goal of improving the quality and connectivity of transport networks, outlined in the Saudi Vision 2030.
Mustafa Alsalem, Business Development Manager, Al Salem Transportation & Tourism Co., said: “At Al Salem, our mission is to provide safe and comfortable journeys for everyone in the Kingdom. We pride ourselves on working only with industry leaders to deliver premium safety and service levels. Partnering with a leading global tire manufacturer like Goodyear, renowned for their premium tires and innovative digital fleet solutions, is a testament to our commitment to this mission.”
Yasser Meyer, CEO of Al Rashed Tires, added: “We have a proud legacy of supporting the development of Saudi Arabia’s automotive industry. Leveraging our in-depth market knowledge, we are able to localize global tire technology, like Goodyear’s Checkpoint monitoring solutions, to empower our valued partners like Al Salem in their achievement of business goals.”
Commenting on the expanded partnership with Al Salem, Saban Gungor, General Manager of Goodyear Middle East & Africa, continued: “As a preferred fleet mobility partner, Goodyear is dedicated to delivering not only high-quality tires but also value-added mobility solutions, like the Checkpoint tire monitoring, to our fleet customers. We are thrilled to support Al Salem on their digitalization journey with the adoption of this technology, setting a new benchmark for safety and operational efficiency in the Kingdom.”
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