LG Electronics is excited to announce its upcoming involvement in the Saudi youth-led initiative, “Optimize Your Feed,” as part of its global Life’s Good campaign. On August 20th, 2024, LG will unveil a highly anticipated viral video featuring the Saudi regional preliminary winners of the KPOP World Festival, Everlast, performing an electrifying K-pop cover dance at the iconic Boulevard City.
The August 20th event will not only showcase the talents of Everlast but also highlight the synergy between culture and technology. The video, shot using state-of-the-art drone technology, will capture the group’s dynamic performance to be displayed on the outdoor screens at Boulevard City. This event is designed to connect with Saudi youth, celebrating their creativity while promoting a message of optimism and positivity.
Kim Jung-Ho, Managing Director of LG Saudi Arabia, expressed his excitement for the event, saying, “We are delighted to be part of an initiative that inspires and empowers the youth of Saudi Arabia. The Life’s Good ‘Optimize Your Feed’ campaign reflects our dedication to fostering a positive and optimistic outlook through innovative products like the X-Boom speakers. This event is a testament to the power of technology and culture in bringing people together.”
Central to this event are LG’s cutting-edge X-Boom speakers, models XL7 and XL5, which will be prominently featured in the video. These speakers, known for their powerful sound, portable design, and advanced connectivity, are set to enhance the energy and excitement of Everlast’s performance. The X-Boom speakers exemplify LG’s commitment to delivering immersive audio experiences that resonate with today’s youth.
LG Electronics invites everyone to witness this extraordinary event on August 20th at Boulevard City in Riyadh, Saudi Arabia. Be part of the excitement as Everlast delivers a performance that will undoubtedly leave a lasting impression. This event is not just about entertainment; it’s a celebration of the optimism and creativity that define the Life’s Good campaign.
The Life’s Good campaign, launched globally in 2023, encourages people to approach life with optimism and positivity. By supporting the “Optimize Your Feed” initiative, LG Electronics continues to strengthen its bond with Saudi youth, contributing to a brighter and more hopeful future.
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