On August 5, the 2024 Fortune Global 500 list was unveiled, featuring Chery, a leading Chinese independent automobile brand, making its debut at 385th with an operating revenue of USD 39.0917 billion. This significant milestone highlights Chery Group’s global competitiveness.
OMODA & JAECOO, Chery’s new personalized brand targeting the global market, plays a crucial role in Chery’s globalization strategy. In this year, OMODA & JAECOO has consistently surpassed 20,000 units in monthly sales over a three-month period, contributing 20.8% to the group’s total export volume. Since the brand’s launch 15 months ago, cumulative sales have exceeded 280,000 units. This remarkable performance has positioned OMODA & JAECOO as the fastest-growing automotive brand globally. At present, OMODA & JAECOO is strategically expanding its market presence in highly regulated regions such as the European Union, thereby solidifying its influence within the global automotive sector.
Brilliant Achievements, OMODA & JAECOO’s Splendid Chapter
Since its launch just over a year ago, OMODA & JAECOO has achieved remarkable results, expanding into more than 40 global markets and launching its products in over 20 countries. The brand now boasts a network of over 800 dealership stores worldwide. Reflecting on the journey, the highlights are truly impressive.
At the Beijing International Automotive Exhibition in April this year, OMODA & JAECOO made a spectacular appearance with a brand-new product lineup, advanced technologies, and a new ecosystem. The OMODA E5, J7 PHEV, and J8 PHEV made their grand debut. Simultaneously, this auto show also saw the largest global delegation in history, with high-level government officials, industry leaders, and partners from multiple countries gathering at the booth to witness the momentous occasion.
In July, OMODA & JAECOO once again showcased its unique brand charm. During the Paris sports event, OMODA & JAECOO initiated a 5,000-kilometer expedition called “Go Paris”, traveling across four European countries. The motorcade passed through multiple European cities and cultural landmarks, blending the spirit of sports with the LOHAS lifestyle. This initiative garnered recognition in the European market and underscored the brand’s commitment to its globalization strategy and its emphasis on the European market.
The Future Has Arrived, OMODA & JAECOO Leads the Road Ahead
The year 2024 marks a pivotal period for vigorous growth for OMODA & JAECOO, as the brand confronts a landscape characterized by both opportunities and challenges. This period will see the brand concentrating on the development and promotion of several key flagship models, including the OMODA 7, JAECOO 7 PHEV, and JAECOO 5.
Recently, an official announcement via OMODA’s Facebook page disclosed that the CEO of OMODA & JAECOO International, Shawn Xu, will personally oversee the extreme high-temperature testing of the OMODA 7 PHEV in Turpan, China—one of the most thermally demanding environments globally. The vehicle will undergo comprehensive tests focused on critical parameters for summer driving, including air conditioning efficiency, 0-100 km/h acceleration, pure electric range, fuel consumption in a depleted state, and charging performance. This strategic initiative underscores OMODA & JAECOO’s confidence in the robustness of their new vehicles and their commitment to engaging with a youthful, dynamic global audience while ensuring safety and versatility in driving experiences.
Furthermore, in the second half of the year, the brand’s new flagship— JAECOO 5—will be the centerpiece of a series of major global brand events. These events will involve collaboration with global seed users to create over 20 unique adventure travel itineraries.
As a user-centric personalized brand, OMODA & JAECOO has been committed to continuously going beyond boundaries since its inception. This brand prioritizes building relationships with users, consistently striving to engage with them, and offering users a “more than cars” life experience. According to reports, OMODA & JAECOO has launched a global user selection activity themed “Championing the Road Ahead”. This initiative aims to recruit star users in four categories: faster traffic “champions”, higher sales volume “champions”, stronger group leader “champions”, and more united cool play “champions” to the global market. It encourages global users to showcase their personal styles and selects star users from different fields to participate in the “2024 Global User Summit”. At the summit, they will personally experience the brand’s open, inclusiveness and infinitely valuable personalized LOHAS ecosystem.
Chery, now ranked among the Fortune Global 500, has successfully launched the sub-brand OMODA & JAECOO, propelling it onto the fast track of development. Looking ahead, OMODA & JAECOO is poised to persistently drive innovation, prioritize user-centric approaches, and constantly transcend the boundaries of automotive safety and intelligent manufacturing. This brand is dedicated to leading the industry into a new era characterized by heightened intelligence, environmental sustainability, and safety. We anticipate the upcoming “Global User Summit”, where OMODA & JAECOO will partner with global users to collaboratively design an exceptional experience that delivers “more than cars”!
COMMENTS