The HUAWEI Pura series has brought us many surprises. A captivating design, unique style and, above all, a revolutionary imaging system. The Ultra Speed Snapshot is part of this new system and has garnered attention from photography enthusiasts. This feature basically enables high-speed photography, something that previously required professional-grade gear. Capturing fast-moving objects has been the Achilles heel of smartphone cameras until now. With the Pura 70 Series finally making it possible, it opens up a world of new creative opportunities for users.
Ultra Lighting Photography System: Large Sensor and Aperture for Better Photography
High-speed snapshot photography is challenging for many reasons. Whether it’s a football match or an F1 race, first of all, you have to wait for a great moment that’s worth capturing. Once it arrives, there is only a nick of time to frame the shot and click the shutter button. Even when the button is pressed, the camera has to go through a whole set of processes before the image is captured, from locking focus to analysing the scene to setting the exposure and finally actuating the shutter. The fast pace of the action means there’s little room for error. But because of the inherent limitations of smartphone cameras, like lower light intake which necessitates longer exposure times, they weren’t up to the task.
However, the HUAWEI Pura 70 Series has managed to tackle this challenge head-on. The Pura 70 Series boasts a new generation of Ultra Lighting Camera. And the Pura 70 Ultra goes a step further with the Ultra Lighting Pop-Out Camera. The 1-inch sensor and a large F1.6 aperture make the Pura 70 Ultra the largest light intake on a mobile smartphone camera in the industry. Together with the industry’s first HUAWEI XD Motion Engine, the camera is able to activate the Ultra Speed Snapshot feature – giving users the ability to capture fleeting moments effortlessly.
The Ultra Speed Snapshot feature enables you to freeze the shot in the middle of the action – whether it is a striker shooting the ball into the net or a bird spreading its wings in the air. And thanks to the telephoto camera on the Pura 70 Pro and Pura 70 Ultra, you can even capture the action from a distance.
Intelligent Image Optimisation with XD Motion Engine
Besides the hardware innovation, the Pura 70 Series employs the XD Motion Engine, which does all the heavy lifting behind the scenes to make Ultra Speed Snapshots possible. When photographing high-speed subjects in motion, it uses a real-time sensor dual exposure. The short exposure records the details of the moment, and the long exposure retains rich background information. Through AI Motion Vector Computing, the shots captured by the long and short exposures are matched by their features through Regional Motion Restore, and finally produce a crisp photograph with the high-definition qualities of the fleeting moment.
This enables you to indulge effortlessly in snapshot photography and capture scenes such as pets jumping in the air, or motorboat riding across the waves of the sea. No matter how much movement, these scenes are accurately portrayed through intelligent matching, with details fully restored.
Anti-Shake OIS for Improved Image Stabilisation
Mesmerised by a street performer doing impressive card tricks while you explore a new country, or spot a fascinating cultural monument during a tour bus ride? Capturing fast-moving scenes clearly is often a challenge with ordinary smartphone cameras, but with the HUAWEI Pura 70 Series, it becomes effortless.
The series offers a sharper focus through the Ultra Lighting Main Camera, which now has a 1/1.3-inch Large sensor size and is equipped with the industry’s largest physical aperture of F1.4 This allows a large light intake, boosting the camera’s ability to capture crisp and sharp images of the moving subject. The camera also incorporates a high precision and high stability slide guide motor, greatly improving the focusing accuracy.
The HUAWEI Pura 70 and HUAWEI Pura 70 Pro also improve image stabilisation with an upgraded anti-shake angle that has been increased by 91%[1], while the HUAWEI Pura 70 Ultra also supports sensor shift OIS. Using the dynamic motion compensation of the sensor to replace the dynamic motion compensation of the camera, it improves image stabilisation by 67%[2]. The result is a great, breathtaking shot that captures the realism and emotion of the moment.
The HUAWEI Pura 70 Series is available in the local market starting at 2999 SAR.
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