Al Laith Group, one of the Middle East’s leading providers of comprehensive temporary project solutions, has completed its key activities for the 2023/2024 winter events season, during which the company delivered more than 65 major projects and significantly expanded its footprint across the region. Building on its legacy of excellence, Al Laith delivered a wide range of world-class events in the United Arab Emirates and Saudi Arabia, including concerts for Ed Sheeran in Dubai and the F1 Saudi Arabian Grand Prix 2024, reinforcing its reputation as a trusted partner for major events and infrastructure projects.
Notably, the company recently played a crucial role as an Official Strategic Partner for the Saudi Motorsport Company (SMC), which underscored Al Laith’s commitment to delivering high-quality temporary infrastructure and services for world-class sporting events such as the F1 Saudi Arabian Grand Prix 2024. Al Laith provided the equipment and services for the Grand Prix held in March this year, cementing a long-term relationship with SMC.
In the UAE, Al Laith’s involvement with high-profile sporting events allowed the brand to showcase its important work in the fields of sustainability and innovation. During the 2023 DP World Tour Championship, Al Laith implemented several important sustainability measures, including the deployment of electric golf carts and machinery, solar tower lights, mobile water refilling stations and waterless urinals. These initiatives align with the company’s broader goal of reducing its environmental impact and promoting sustainable practices within the events industry.
Outside its sporting work, the company’s notable achievements over the past season included supporting COP 28 and Ed Sheeran concerts, attended by over 60,000 fans. Additionally, Al Laith’s portfolio also includes the Dubai Esports and Games Festival, where the company crafted intricate scaffolding structures to enhance the immersive experience for attendees. The company’s work on Untold Dubai 2024 Festival has also further highlighted its ability to deliver exceptional infrastructure and support for large-scale events.
Al Laith has been providing temporary solutions to a range of industries including Oil and Gas, Power and Energy, Logistics, Events and Entertainment, Real Estate and Construction since its foundation in 1995. Experts in design, structural engineering, procurement and project management solutions, Al Laith has become the leader in the provision of temporary seating, engineered structures, temporary facilities and logistics, and plant and machinery for major ceremonial, sporting and music events. In recent years, Al Laith has demonstrated its unparalleled expertise through significant partnerships and innovative project solutions.
Jason English, CEO of Al Laith Group, commented: “Our involvement in just about every major music, sporting and cultural event across the Middle East has helped us set new benchmarks for the industries within which we operate. Importantly, we are committed to furthering our efforts towards bringing sustainable initiatives to our projects As we look forward to the kick-off of the next events season, we already have several key partnerships and projects in the pipeline that will allow us to further demonstrate our commitment to excellence and innovation.’’
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