Luxury fashion and lifestyle brand Alo Yoga opened its newest flagship store at The Dubai Mall today in partnership with Alshaya Group, one of the world’s leading international retail franchise operators. The opening also marked the launch of the brand’s ecommerce shopping platform in the country.
Sprawling across 833 sqm, the store’s expansive layout showcases the brands latest collections of high-performance activewear and on-trend leisurewear. An in-store organic beverage bar and yoga terrace builds on Alo’s global mission to spread mindful movement, inspire wellness, and create community.
The Los Angeles-based brand aims to elevate luxury activewear from the studio to the street, with high-quality, ethically made, and environmentally friendly apparel and wellness products for both men and women.
Rebecca Jobo, President of Wellness Division at Alshaya Group, said, “Dubai’s thriving fitness community is a perfect match for Alo’s dedication to community and experience. With the opening of Alo’s flagship store in Dubai, and online, we are looking forward to connecting with our customers, through popular activewear styles, fitness apparel and accessories. Our expansion model continues to focus on commitment and convenience, as we expand Alo into other markets.”
Alo Yoga debuted in Kuwait at The Avenues in 2022. Alshaya Group is set to expand the brand into Qatar, later this year.
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