The companies “Tide Laundry Detergent” and “Panda Retail” have announced an attempt to break the Guinness World Record for the largest container of Tide laundry detergent in the world, which stands at a height of 4 meters. They will achieve this by launching the new Tide detergent “Fast Dissolving” on February 21, 2024, from 5 to 6:30 pm at Andalus Mall in Jeddah, in the presence of officials from Procter & Gamble and Panda companies, and the Kiswa Al-Sayyida Aisha Association, as well as members of the public and social media influencers.
This event coincides with the Kingdom’s celebrations of the anniversary of the founding of the Saudi state, as a tribute to the kingdom’s rich history, illustrious past, and bright future. This launch aims to celebrate the production of the best new Tide detergent ever, which provides fast-dissolving powder to remove the toughest stains without harsh effects on clothes.
As part of the celebration to break the Guinness World Record for the largest laundry detergent container in the world, Tide will distribute samples of the new Tide detergent to attendees and donate 500 kilograms of the detergent to the Kiswa Al-Sayyida Aisha Association. Tide and Panda will also launch a Ramadan donation campaign across the kingdom in cooperation with the Kiswa Al-Sayyida Aisha Association.
To activate this charitable initiative, donation boxes will be provided in all Panda hypermarkets in Jeddah, Riyadh, and Dammam, allowing people to donate their old clothes by placing them in these boxes, which will then be washed with the new Tide detergent and donated to the Kiswa Al-Sayyida Aisha Association to support their charitable work in providing clothing for the needy.
This initiative is part of Tide and Panda’s ongoing efforts to serve the community, support the needy, and bring smiles and joy to disadvantaged families, to promote a spirit of solidarity and giving during the blessed month of Ramadan.
Panda Retail Company is one of Savola Group’s companies and a leading retail company in the Middle East. It employs over 16,000 dedicated employees to meet customers’ needs in 182 branches across various regions of Saudi Arabia, offering services and 30,000 products to over 300 million visitors annually through its diverse markets and online platforms. The company is a pioneer in adapting to changes to enhance the customer experience and always seeks to support programs and services that care for the community to achieve its goal of engaging the community for a better life.
Tide is a prominent brand of laundry detergents manufactured and marketed in Saudi Arabia by Procter & Gamble, a leading global company in providing reliable high-quality products so that consumers worldwide can enjoy distinguished products that meet their needs in the best possible way.
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