ROSHN Group, Saudi Arabia’s leading real estate developer and a PIF-owned giga-project, played a leading role as Platinum Partner in bringing together global and regional retail leaders last week at the Crowne Plaza Hotel in Riyadh Digital City for the RLI Connect MENA 2024 forum, which took place from the 4th to the 7th of February.
RLI Connect MENA brought together thousands of retail real estate professionals to connect, explore and develop business opportunities worldwide. After previous events in Dubai and Istanbul, ROSHN played a key role in bringing leaders to Riyadh to build these relationships and explore the Kingdom’s dynamic and growing real estate landscape. As part of the four-day event, the inaugural RLI MENA Awards 2024 followed RLI Connect MENA on the 7th of February where ROSHN won two awards: “Best Mixed-Use Development” and “Developer of the Year.” Forum participants also visited key Riyadh retail destinations, including ROSHN Front, on a ‘retail safari’, alongside members of ROSHN’s senior leadership team, to gain insight into Riyadh’s steps forward in the sector.
RLI Connect MENA is the sister event of RLI Connect Global. ROSHN is committed to sponsoring key events like RLI Connect in the Kingdom as part of its Vision 2030 commitment to boosting promising economic sectors and establishing the Kingdom as a destination of excellence.
Founded as the Kingdom’s mixed-use real estate developer and key enabler of Vision 2030, ROSHN’s retail strategy is seizing and expanding opportunities in Saudi Arabia’s growing real estate sector while also enhancing its own ability to deliver its transformative, integrated developments. ROSHN’s projects integrate retail and other vital and lifestyle amenities, including education, healthcare, entertainment, and sports facilities. Its recently relaunched ROSHN Front (formerly Riyadh Front), is an example of this strategic approach with its 80,000 sqm of mixed-use lifestyle retail and F&B outlets integrating with neighbouring SEDRA, ROSHN’s flagship community to enhance both residents’ and visitors’ options as well as traders’ customer bases.
COMMENTS