As families and friends begin to celebrate the holy month of Ramadan, in addition to offering a time of reflection, preparation for evening meals is a priority. Welcoming the sounds and scents of a bustling kitchen, families are planning for an array of meals to serve the household and bring everyone together. All variations of meals will be enjoyed, from past down family recipes, traditional Arabic staples, healthy options for balance and indulgent desserts, all of which will come together in the evening feasts.
LG Electronics (LG) is celebrating alongside UAE families with an array of online activities for residents to participate in this Ramadan. To kick off, LG is launching a new digital film featuring families celebrating Ramadan. It shows the story of people in UAE preparing for Iftar, sharing and enjoying food while LG’s kitchen appliances support families with its “Sound of Celebration” video, supplying fresh food from the fridge and cooking with LG.
As any home chef knows the key component to any meal prep is the appliances you use. LG’s InstaView Door-in-Door™ is the beloved appliance for many residents across the UAE. Representative of LG’s user-oriented philosophy and ability to deliver innovation for a better life. InstaView™ drastically reduces loss of cold air by eliminating the need to open the door. Door-in-Door™ provides quick and easy access to favorite drinks and snacks.
The month-long competition will see influencers cook a themed recipe every week, encouraging residents to participate in an online game where they will have to match ingredients to be entered to win daily prizes. Each week will have a new game and a different recipe so users can participate every week for a better chance to win. In addition to special promotions on a wide selection of home appliances available both online and in store, participants will have the chance to win the ultimate grand prize; an LG InstaView Door-in-Door™ refrigerator.
The competition is open to UAE residents. For each day of the 30-day Campaign period, LG will select 10 participants who completed the game that day. To be eligible to be selected, the participant, must submit information as prompted. Each selected participant will receive a gift voucher of AED 100.*
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