Luxury automotive brand, Lexus, has concluded yet another remarkable year, setting new standards in performance, innovation, and luxury for 2023. Committed to delivering an unmatched human-centered driving experience, Lexus has successfully met the diverse needs of its customers through bold design, intuitive technology, and features that optimize both driving and in-cabin experiences.
Electrifying the Future:
Lexus embraced an electrified destiny, pledging to contribute to a carbon-neutral future by offering 100% battery-electric vehicles (BEVs) in all models globally by 2035. The brand introduced the groundbreaking “Lexus Electrified” marketing campaign, emphasizing the versatility of its electrified vehicle lineup. The campaign’s flagship spot, “Like Attracts Like,” showcased the RZ 450e, RX 500h, NX 450h+, and the Electrified Sport Concept.
The much-anticipated, all-new, all-electric Lexus RZ 450e made its debut in the spring, marking Lexus’s first globally available, purpose-built BEV. In collaboration with ChargePoint, Lexus also announced the availability of home chargers through dealerships, enhancing the convenience of EV ownership. Building on the success of the redesigned RX lineup, Lexus introduced the 2024 Lexus RX 450h+, a plug-in hybrid model offering standard luxury elements and advanced in-cabin features.
At the Japan Mobility Show 2023, Lexus showcased its commitment to pushing the boundaries of the electrified experience, unveiling concept models such as the next-generation BEV concept car LF-ZC and the BEV flagship concept model, LF-ZL, providing a glimpse into the brand’s future.
Rolling Out Standout Products:
Lexus introduced several standout products designed to offer an unparalleled guest experience, including the all-new 2024 Lexus GX, revealed in June. This vehicle, part of the global Lexus “Overtrail Project,” invites customers to pursue their passion for travel, nature, and driving joy. Fans can get a behind-the-scenes look at the creation of the GX in the “From the Ground Up” series.
Responding to North American customer demands, Lexus unveiled the first-ever Lexus TX, a three-row SUV that combines substantial space and seating with innovative technology and luxurious amenities. As the first Lexus SUV assembled in the U.S., the 2024 TX represents a milestone for Toyota Indiana, celebrated at the Princeton, Indiana plant.
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