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The first edition of Nothing Fashion

The first edition of Nothing Fashion

Nothing, the London-based consumer tech brand, has announced the first of several Limited Drops for its inaugural Apparel collection. The first two pieces will be available to purchase on nothing.tech from 11:00 GMT on Thursday 7 December and at Nothing Store Soho.

GCC customers can get there hands on the Limited First Drop exclusively at the Nothing Pop-up in Soledxb festival,  from 8-10 December and from 11th December onwards at FRAME Boutique till stock last.

Video here

An ode to the 1970s IBM factory floor, the Labcoat embodies Nothing’s founding design principle: transparency.

Product details below:

– Regular fit and thigh length

– Multiple pockets with zip closures

– Back bottom hem vent for mobility

– Right chest pocket with multiple compartments and zip closure

– Inside adjustable waist with drawstring

– Hanger loop at back neck

– YKK Natulon zippers made from recycled materials including PET bottles. Yarn used in the tape is made from 99% post-consumer recycled material.

– Global Recycled Standard (GRS)

– 100% biodegradable plant-based packaging

To top things off, there is the Transparent Cap (one size) that pairs effortlessly with Nothing’s Transparent Labcoat (available in small, medium, large, and extra-large sizes).

Conceptualised with teenage engineering, Nothing Apparel is focused on quality-driven wardrobe staples designed to withstand the test of time, featuring a line of caps, coats, tracksuits and more.

The Transparent Cap will be sold at 149AED and the Transparent Labcoat at 699AED.

Further Apparel drops will be announced in 2024. Apparel will be available in all current markets where Nothing sells direct to consumer on nothing.tech.

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