BMW, represented officially by Mohamed Yousuf Naghi Motors in Saudi Arabia, dominated the 11th anniversary of The PR-Arabia National Automotive Award for 2023 held at the Hilton Hotel in Jeddah with stellar wins in key vehicle categories.
Mohamed Yousuf Naghi Motors, the official importer of BMW Group vehicles for Saudi Arabia, set the stage for a triumphant evening that showcased BMW’s commitment to luxury, innovation, and superior performance through its award-winning vehicles.
The PR-Arabia National Automotive Award for 2023, now in its 11th year, is a non-profit award that recognises the best in excellence and innovation in Saudi Arabia’s automotive industry. Under the patronage and supervision of the Saudi Motor Sport Federation and the national auto committee, the award celebrates the remarkable achievements of automotive manufacturers, designers and engineers in the Kingdom.
The iconic BMW 7 Series was crowned winner in the Luxury Sedan category, outshining several competitors. It secured the top position affirming its place as the preferred choice for luxury sedan lovers. The brand’s flagship full-size luxury sedan, first launched 46 years ago, has consistently been a leader in this vehicle class.
Not to be outdone, the BMW XM reigned supreme in the Luxury Super SUV category. This award recognised the BMW XM’s exceptional blend of luxury, power and versatility, which is a groundbreaking fusion of BMW M high performance and progressive plug-in hybrid technology.
Rounding off the night’s triumph, the innovative BMW iX – the formidable electric all-wheel drive – was honoured with the Special Award for Best Luxury Vehicle, an accolade personally chosen by the Award Committee. With the fifth-generation eDrive technology, the BMW iX combines impressive range with performance. This recognition underscores BMW’s commitment to pioneering sustainable mobility solutions without compromising on luxury and power.
The National Auto Award wins are a testament to BMW’s enduring dedication to crafting vehicles that captivate the imagination and set new standards in the automotive industry.
This year’s awards continue to cement the brand’s position as a leader in the region’s automotive scene.
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