At the recent “2023 JAECOO International User Ecosystem Co-Creation Conference,” JAECOO, adhering to the philosophy of co-creating a diverse and boundless off-road lifestyle with its users, fully showcased its latest achievements in blending off-road culture with green technology. With “Classic Off-Road Genes” + “Pioneering Smart Technology,” it is leading a new trend in urban off-roading.
The J7 is JAECOO’s inaugural refined off-road model, exuding style and quality, performance, and comfort. It thoroughly meets the dual needs of global urban elites for city commuting and distant exploration.
Conquering the Elite with Technological Aesthetics
The J7, through its use of abundant straight lines and the square contours they sketch, depicts a sense of sophistication and strength. The J7’s front grille employs a large hexagonal array, coupled with sharp matrix LED headlights, crafting a bold and robust demeanor. The vehicle’s side profile is sleek, with an ascending beltline that embodies dynamism, while the rear boasts a through-type crystal array LED taillight that echoes the front grille, further enhancing its recognizability. Whether in its overall design or the refined crafting of details, the J7 vividly expresses an aesthetic of “trendier, cooler, wilder,” overturning traditional visual perceptions of off-road products.
In the era of smart technology, modern urban elites increasingly rely on cutting-edge tech. A vehicle integrated with advanced smart technologies seems to align more with their travel needs. Sensing this trend, the J7 is equipped with an advanced intelligent driving assistance system, boasting features like BSD blind spot detection and ICA integrated cruise assistance, significantly enhancing driving convenience. Furthermore, the inclusion of the Qualcomm Snapdragon 8155 chip renders the vehicle-human interaction more dynamic, while the SONY speakers and 540° panoramic imaging represent the perfect fusion of technology and understated luxury, offering users a comprehensive upgrade from smart driving to smart enjoyment.
“Urban Yet Off-Road” – J7 Sets a New Off-Road Trend
The true allure of the J7 lies in its exceptional off-road capabilities. Its crafted “ARDIS All Road Drive Intelligent System” achieves intelligent and efficient driving control across seven scenarios, including city, desert, mountain, and water crossing, delivering stable and robust power performance. The J7 also comes equipped with a 1.6T turbocharged engine paired with a 7-speed dual-clutch transmission, ensuring smooth and powerful output, further safeguarding the “urban yet off-road” lifestyle.
Moreover, the J7 boasts an 80% high-strength steel composition in its build, with a body torsional stiffness reaching 23,000 Nm/deg. With such specifications, it fully ensures the vehicle’s body remains deformation-free under various extreme conditions, enhancing safety and allowing drivers to thoroughly enjoy off-roading.
As an urban off-road SUV with exceptional performance and high aesthetic value, the J7 breaks the mold in design, smart systems, and safety assurance, challenging consumers’ traditional perceptions of off-roading. In the future journeys of adventure, the J7 will continue to lead the development of “city SUVs capable of off-roading,” venturing into more diverse and extreme scenarios, embarking on new voyages, and bringing explorers more possibilities and joy.
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