On October 15, the JAECOO “Eco-Friendly Product Expo” commenced in Wuhu, China. As a significant component of the “2023 JAECOO International User Ecosystem Co-Creation Conference,” JAECOO meticulously curated an “Outdoor Camping” section at this expo. It immersed attendees in a myriad of “vehicle + lifestyle” scenarios, joining forces with users to transcend limitations and boundaries, inaugurating a new extraordinary LOHAS (Lifestyles of Health and Sustainability) paradigm.
Officially Modified Vehicle Unleashed, Ushering in Boundless Imagination for Off-Road Living
With the relentless advancement of technology and the diversification of consumer needs, future brand competition will revolve around user experience. Prioritizing users is essential to staying ahead of the times. JAECOO not only aims to offer users an ultimate driving experience but also seeks to establish deeper connections through a diverse array of derivative products. This “Eco-Friendly Product Expo” signifies JAECOO’s innovative endeavor to touch every aspect of users’ lives.
Centered around the “outdoor living” theme, JAECOO showcased a rich array of exquisite peripheral products, including tents, storm jackets, golf bags, etc., unleashing the unbridled passion for off-roading. JAECOO is also eager to collaborate with users in creating eco-friendly masterpieces; they propose ideas, JAECOO turns them into reality, collectively forging a lifestyle with an accentuated attitude.
The first officially modified J7 made its grand appearance at the expo. The modifications to J7 accentuate its ruggedness, instilling a sense of grandeur and exuding an untamable wild allure. This modified J7 not only epitomizes JAECOO’s adept modification prowess but also encapsulates the brand’s fearless spirit of breaking constraints and embracing exploration.
Crafting a Brand-User Ecosystem, a Joint Venture of Co-Creation, Sharing, and Mutual Win
If the “Eco-Friendly Product Expo” serves as a glimpse into JAECOO’s eco-friendly peripherals, then the brand ecosystem unveiling, held concurrently, provides a comprehensive elucidation of this ecosystem.
Aligned with its urban off-road SUV brand persona, JAECOO is committed to constructing a multifaceted and boundless off-road ecosystem centered around “travel + lifestyle.” “We aspire for our connection with users to begin with cars but to extend beyond, encompassing a lifestyle with attitude and personalized leisure strata,” expressed Shawn Xu, the CEO of JAECOO, at the ecosystem release conference. A profound resonance with users ensures the brand’s sustainable and long-term development.
It’s evident that JAECOO’s ecosystem philosophy is inextricably tied to “users,” aiming to immerse them in the joy of off-roading and the discovery of new lifestyles. Looking ahead, JAECOO will continually empower users through its brand and creative strength. Every user will transform into a builder and sharer of the JAECOO ecosystem, jointly creating, sharing, winning, and growing together.
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