Nothing announced today the launch of Nothing Apparel – the global consumer tech company’s design ethos in textile form – which will be on preview and available for purchase in limited quantities at Dover Street Market in London.
Conceptualised with teenage engineering, Nothing Apparel is focused on quality-driven wardrobe staples designed to withstand the test of time, featuring a line of caps, coats, backpacks, tracksuits and more.
Nothing will be debuting its apparel collection at renowned retail exhibition space, Dover Street Market in London on the evening of Thursday, 12 October with an exclusive preview of select pieces during Frieze London.
Inspired by Nothing’s design-forward tech hardware, classic factory wear and the brand’s unmistakable visual identity, Nothing Apparel is a uniform for creatives.
Following the debut event, a limited selection of pieces on display will be available for purchase in-store at Dover Street Market in London, while supplies last (12 -15 October). A wider selection of pieces will be made available via a series of limited drops online and at Nothing Store Soho in London at a later date. More information can be found on nothing.tech/apparel.
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