London-based technology company Nothing Tech, has announced an exclusive Back-to-School offer for students in the Kingdom of Saudi Arabia. The offer will give students a 10% discount across Nothing’s product portfolio, except the Nothing Phone (1) and Ear (Stick). The offer runs from the 4th to 19th of September and can be availed at all Jarir bookstores across the Kingdom.
The exclusive offer comes as a part of Nothing’s ongoing commitments towards students and younger generations, while also facilitating easier access for students to Nothing’s portfolio of products. The initiative also reflects the brand’s understanding of financial challenges faced by students and cements its role as a youth-friendly brand that helps students grow in today’s digital landscape.
To avail themselves of the discount, students can claim their “Promo Code” simply by visiting their nearby Jarir Bookstore and present their student cards.
The initiative comes as a part of Nothing’s overall mission of empowering the next generation with tools to access the increasingly digital environment around them. Through this new discount, Nothing Tech aims to bring to students the ability to better harness the capabilities of technology around them.
Commenting on the offer, Rishi Kishor Gupta, Business Lead for Middle East and Africa for Nothing said : “We believe in empowering students and being a part of their educational journey. This discount offer is not just about the price, but also a step forward in our commitment towards these students in hopes of making our technology more accessible for every student in the Kingdom.”
Nothing Tech’s commitment to students stems from its global approach, where most key markets have targeted initiatives for the younger generation. A great example is Generation Nothing, an active program in India. This program runs from July to December 2023 and is targeted towards university students. Students can take part in branded and non-branded conversations, games, and presentations each week via WhatsApp or Zoom calls, curated, and designed by Nothing in partnership with a youth agency, Yuvaa. Students are also rewarded based on engagement, with merchandise and event tickets while top-performing students will also be offered an internship with Nothing Tech. The program currently has 650 students participating.
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