Kia sets a record for the highest total number of awards ever earned in a single year by a brand in the J.D. Power 2023 Automotive Performance, Execution and Layout (APEAL) study as seven Kia models ranked number one in their segments – the most awarded to a single manufacturer in the APEAL Study’s 28-year history. These awards come on the heels of Kia taking home the highest number of awards in the J.D. Power 2023 Initial Quality Study (IQS) which were announced last month.
For the second consecutive year, three Kia models took top honors in their segments, including the all-electric Kia EV6 (Most Appealing Compact SUV); Carnival (Most Appealing Minivan) and K5 (Most Appealing Midsize Car). Additionally, four Kia models ranked number one in their segments, including Telluride (Most Appealing Upper Midsize SUV); Cerato (Most Appealing Compact Car); Rio (Most Appealing Small Car) and Stinger (Most Appealing Midsize Premium Car). All seven vehicles were recognized as the most appealing for driver experience and ranked number one for driver satisfaction in the 2023 J.D. Power APEAL Study.
The 2023 U.S. APEAL Study is based on responses from 84,555 owners of new 2023 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from February through May 2023, based on vehicles registered from November 2022 through February 2023.
On this occasion, Mr. Steven Center, COO & EVP, Kia America said: “As the most awarded brand by J.D. Power across both the 2023 J.D. Power APEAL and IQS Studies, Kia has demonstrated our leadership position in not only the automotive industry, but also within the electrification sector. Our world-class vehicles deliver the quality, reliability and technology that consumers are looking for and the J.D. Power 2023 U.S. APEAL Study shows our continuous drive to offer the right mix of features and attributes across multiple model lines.”
From his view, Mr. Wail Baghdadi, Chief Operating Officer at Aljabr Trading Company, said: “Kia vehicles obtaining of this number of J.D. Power awards reflects Kia’s continuation of its development strategy, which always makes it at the top of the competition. This has been reflected in increasing confidence in Kia in various markets of the world, including the Saudi market, in which it enjoys a distinguished position. We are exerting great efforts at Aljabr Trading Company to keep pace with this by increasing the investment of after-sales services, specifically to always be at the level of our customers’ expectations”.
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