Life as we knew it may never be the same again. More time spent at home has piqued the interest of consumers looking to adopt a more intelligent way of living. This growing desire for seamless, connected, “work and play” environments is what is bringing the future faster to consumers today. Fortune Business Insights™ predicts1 the smart home market to reach USD 622.59 billion by 2026. In fact, that is barely scratching the surface if ThinQ, a mobile app for smart home appliances from LG Electronics, has anything to say about it.
What makes smart technology less daunting today is that now everyone has a smartphone. And through smartphones, consumers can control all aspects of their connected devices from bed, car or office. The fact that the LG ThinQapp has been downloaded over 30 million times is proof that there is an audience yearning for the conveniences offered by smart products. But what conveniences are we talking about here?
In a recent research study, LG ThinQ app users in the US said they were most satisfied with the app’s remote-control capabilities.2Although some smart appliances such as robot vacuums are able to do the work for you, we have yet to see a washing machine that can pick up dirty clothes off the floor or a refrigerator that stocks itself. But just being able to control and monitor the home ecosystem from any location brings a whole new dimension of convenience.
The LG ThinQ app was designed to seamlessly connect with the company’s AI-enabled products and services, giving the user full visibility and access to all compatible home appliances while at home or on the go. One user discovered LG ThinQ to be an invaluable solution for her laundry routine. “With remote control and monitoring, I can set the washing machine to finish according to my schedule, which means I’m always free to take the laundry out immediately. I no longer have to worry about smelly or wrinkled clothes,” the user said.3
Through Proactive Customer Care (PCC) and Smart Diagnosis, which expand the user experience, ThinQ has made customers’ lives easier. After self-diagnosing every connected appliance on the system, the ThinQ app alerts users and relays insightful suggestions and tips for maintaining their products’ peak performance, such as changing the filter at appropriate times. “It’s great to have the ThinQ app on hand to remind me when it’s time to replace the air purifier filter,” said one participant in the survey. Instead of having to call in and wait hours (or days) for a service technician to visit, PCC and Smart Diagnosis help users identify and resolve the issues themselves. One ThinQ user noted, “Thanks to the PCC feature I’m able to receive alerts on my parent’s appliances so I can do all the maintenance work for them.”
Beyond adding value, LG smart home solutions are delivering more environmentally friendly features to match the priorities of environmentally conscious consumers. In fact, energy-saving capabilities are one of the top drivers for American consumers switching from conventional devices to smart home products, according to the survey.
On the LG ThinQ app, energy monitoring dashboards displaying monthly usage information are available for every appliance so that users can see where they might be able to save energy by changing their habits. “I can never remember if I shut the refrigerator door all the way or switched the TV off,” admitted an environmental advocate who participated in the research. “Being able to check and control all of this on my phone is a huge relief.”
The Vacation mode is another proven way to minimize energy use in the home when empty, and features such as Active Save perform tasks like measuring refrigerator openings throughout the day so that refrigerators can switch from low to high power modes automatically, all according to when the user prefers using them.
The ThinQ app is constantly evolving to better meet consumer needs. Future features and services will focus on delivering the freedom and convenience that make LG customers’ lives measurably more comfortable than without ThinQ.
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