Yalla Group Limited (“Yalla” or the “Company”) (NYSE: YALA), the largest Middle East and North Africa (MENA)-based online social networking and gaming company, today announced it showcased its new hard-core game, Merge Kingdoms, at the Dubai Esports and Games Festival (DEF) 2023, MENA’s premier esports and gaming event. Offering an exceptional gaming experience steeped in local custom, Merge Kingdoms gained great popularity among players during the 5-day event.
Officially launched in June 2023, Merge Kingdoms is Yalla’s second hard-core game, following the success of the Company’s debut hard-core game, Age of Legends. Merge Kingdoms is a simulation game that takes players on a captivating journey through an Arabian-themed environment, bringing the world of Arabian folklore to life with stunning visuals, rich landscapes, and enchanting Middle Eastern music. The integration of Yalla’s unique voice chat engine enhances the game’s real-time strategy element, allowing players to coordinate during battles without using third-party tools. Merge Kingdoms’ interactive social features, intriguing storyline and vibrant community attracted broad player attention at the Festival.
“We are encouraged by the warm reception our new game, Merge Kingdoms, received from players at DEF 2023,” said Mr. Yang Tao, Founder, Chairman and CEO of Yalla. “Its strong showing reflects our local expertise and strengthens our brand awareness across the region. With the fast development of MENA’s gaming and esports industry, we view mid- and hard-core games as a crucial growth driver for our diversified product portfolio. As always, we will continue to develop digital products tailored to the needs of local users, seizing growth opportunities in the region and contributing to the development of the local digital economy.”
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