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EXCS and PR Arabia renew their strategic partnership

For the 11th successive year, the Luxury Motor Show (EXCS) and PR Arabia enter into a strategic partnership. Under the new partnership agreement, PR Arabia will handle all public, media and marketing relation services for the 11th edition of the Luxury Motor Show (EXCS), which represents one of the most luxurious and prestigious motor shows in the Middle East; for the automotive industry in general, and for the luxury automotive sector, in particular.

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Fastback Kia Stinger revealed in European specification

Kia Motors has revealed the full European specification for the new Kia Stinger, a powerful fastback sports sedan. The new Kia Stinger (hereafter Stinger) closely follows the design and engineering blueprint laid down by the 2011 Kia GT Concept, and is the highest-performance production vehicle in the company’s history.

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SAPTCO and RATP Dev order 242 city buses from MAN Truck & Bus for new routes in the Saudi Arabian capital Riyadh

At the recent UITP Global Public Transport Summit held in Montreal, Canada, the Saudi Arabian bus operator SAPTCO (Saudi Public Transport Company) and the French public transport company RATP Dev (Régie Autonome des Transports Parisiens) signed a contract for 242 MAN Lion’s City M city buses. Scheduled for delivery in 2018, these will be the first MAN buses on the roads of the Saudi Arabian capital Riyadh.

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APSCO installs the biggest signboard for "Mobil 1" oil in Saudi Arabia

The Arabian Petroleum Supply Company (APSCO), the exclusive producer and marketer of "Mobil" oils in Saudi Arabia and neighboring countries, has installed the biggest signboard in Saudi Arabia mounted on a footbridge. The signboard is 102 m long , and 1.5 m high, and installed at a height of 5.5 m from the ground. It is located on Jeddah-Makkah highway and covering both sides of the road. The gigantic signboard reflects the great confidence that "Mobil 1" oil enjoys in the local and neighboring markets, as well as emphasizes the deep-rooted reputation of Mobil oils in the consumer's mind.

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Performance Communications appointed to provide Middle East communications support for Cadillac, GMC and ACDelco

Specialist agency, Performance Communications has been appointed by General Motors, one of the world’s biggest automotive manufacturers, to provide communications support for its Cadillac, GMC and ACDelco brands across the Middle East.

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Nissan innovates with OSN to bring in-game ICC Champions Trophy 2017 highlights to Middle East fans

The International Cricket Council’s ICC Champion’s Trophy 2017 in England and Wales came to a thrilling conclusion on June 18 with a final played between fierce rivals Pakistan and India. It was a showdown that met with huge approval in the Middle East, where both teams enjoy massive support.