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DUBAI ACTS AS PERFECT BACKDROP FOR UNDER ARMOUR’S FLASH MOB VIDEO

Under Armour is redefining the concept of running for athletes in Dubai with its Run The Spectrum campaign which highlights the American sportswear brand’s latest running footwear collection, consisting of three running shoes - UA Speedform Gemini 3, UA Speedform Europa and UA Speedform Velociti. The campaign included a series of city-wide activations which took place throughout some of Dubai’s most popular attractions, including an engaging flash mob stunt on Dubai’s stunning Kite Beach area.

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InSinkErator contributes to UAE State of Energy Report for third consecutive year

InSinkErator, a business unit of Emerson (NYSE: EMR), the inventor and the world's largest manufacturer of food waste disposers for home and commercial use, has been included by the Ministry of Energy for the third consecutive year, in the 2017 UAE State of Energy Report. InSinkErator was recognized for this contribution during the Ministry of Energy’s annual iftar.

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The sleek looking Honor 8 Lite launches a new blue colour in the Middle East

Following the tremendous success of the Honor 8 Lite series, Honor, the number one smartphone e-brand by Huawei, has just announced a new colour variant coming to the Middle East- Honor 8 Lite Blue. The Honor 8 Lite Blue comes with Honor 8 Lite’s desired specifications- modest price point, premium looks, solid performance, strong battery support and advanced camera features.