Immersive brand experience at ISH 2017

“WATER. INTELLIGENCE. ENJOYMENT.” This was the motto chosen by GROHE for its exhibit at ISH 2017. Building on the promise of its “Pure Freude an Wasser” slogan, the motto shifts the attention to the manufacturer’s smart solutions. This approach was also reflected in the general layout and the detailing of the exhibition booth. Located in the Forum Messe Frankfurt, a striking ellipsoid glass building, the booth showcased the leading sanitary manufacturer’s brand universe through numerous impressive presentations and special effects. Arranged in a radial pattern, the individual areas of the booth illustrated the unique variety of GROHE products, including many items and concepts exhibited for the first time.


Huawei signs partnership with Industrial Systems Group to manufacture UPS units in the Kingdom

Huawei Tech. Investment Saudi Arabia and (ISG) Industrial Systems Group, which is an affiliate of Al Abdulkarim Holding, have forged an alliance that will see Huawei sharing its global ICT knowledge, technical and manufacturing capability with ISG to manufacture un-interrupted power supply (UPS) units in Saudi Arabia.


The first Saudi Arabian woman to become a General Manager in Hospitality – Rezidor appoints Maram Kokandi as its General Manager in Jeddah

The Rezidor Hotel Group, one of the most dynamic hotel companies in the world, is proud to mark a new milestone in its history by appointing its first Saudi female General Manager in the company and the hospitality industry. Miss Maram Kokandi will be the General Manager of a new Park Inn by Radisson hotel in Jeddah, Saudi Arabia, scheduled to open later this year. The appointment complements the Saudi Vision 2030 launched last year, which emphasizes the significance of Saudi women and their role in leading the development of both social and professional growth of the Kingdom.