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Pangaea Alliance enters new phase

Pangaea, the world’s leading digital advertising alliance, is transitioning to a new lead partner and introducing tech and data capabilities to offer advertisers more opportunities to connect programmatically with a premium audience of over 200m monthly users.

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The world’s first digital groundbreaking at the Future Investment Initiative in Riyadh

The partnership between the National Industrial Clusters Development Program (NICDP) and Siemens was formalized at a signing ceremony in the presence of the Custodian of the Two Holy Mosques, King Salman, and Chancellor Dr. Angela Merkel in April 2017, and achieved a major milestone with the handover of digital industrial software by Siemens to the first recipient universities in Saudi Arabia.